Unlock the full potential of your art business with tips from social media experts: Suzanne Zandbergen and Aaron Lam. This talk is designed specifically for artists looking to grow their online presence, engage with their audience, and effectively promote their work. Whether you’re a painter, photographer, illustrator, or any other type of artist, this session will provide you with the essential tools and strategies to harness social media platforms like Instagram and more.

This workshop will address knowledge gaps in social media marketing for artists including:

• Build a strong, authentic online brand that resonates with your audience
• Craft compelling content that showcases your art and process
• Optimize your social media profiles for maximum visibility and engagement
• Create a content calendar to stay consistent and organized
• Understand the algorithms and best practices for reaching a wider audience
• Use analytics to track your growth and adjust your strategies
• Effectively sell your artwork and promote upcoming exhibitions or events

Join us to network with fellow artists and gain valuable insights that will elevate your social media presence.

About our Facilitators:

Suzanne Zandbergen is the founder of The Generator, a prominent local social media marketing agency. With over 20 years of advertising, writing, sales and social media marketing experience, Suzanne knows how to create campaigns and social media posts that will generate an engaged audience for businesses and organizations. Suzanne created the first photo-sharing social media channel at the Hamilton Spectator way back in 2007, and since then she has focused on building the brands of businesses in Hamilton. In 2015, she co-founded the Hamilton Fempreneurs, a network of local women entrepreneurs, which has since grown to over 8,000 members.

Aaron Lam is a writer and filmmaker from Oakville who currently serves as the Coordinator of Communications for the Art Gallery of Hamilton. Lam has written for numerous newspapers and magazines, and he is the author of the books The Fake-Chicken Kung Fu Fighting Blues, Believing a Man Can Fly: Memories of a Life in Special Effects and Film, and Composing Adventure: Conversations with Composers about Great Adventure Scores. His filmmaking credits include The Shaw Festival: Behind the Curtain, which he co-directed with Jeremy Major for PBS, and An Artist of the Grand: Journey Through Festival Country, which he directed for TVOntario.

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